Introduction
Last year in July, we started our digital marketing course. Since then, we have received numerous emails from individuals who are enrolled in courses from different places and are not satisfied with their experience. They have invested significant fees and are feeling stuck. This inspired us to establish our own digital marketing institute to provide a better learning experience for aspiring marketers.
What Sets Us Apart?
We understand that there are several digital marketing institutes out there, so we want to highlight what sets our institute apart from the rest. Firstly, we offer small batch sizes with a maximum of 12 students per batch. This allows us to create an intimate learning environment where each student receives personalized attention. Additionally, our instructor, who has extensive experience in the industry, will be teaching the course.
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Crafting the Curriculum
To design our curriculum, we conducted thorough research. We attended demo classes at various institutes to understand what they were offering. We wanted to identify any gaps in the market and ensure our course covered those areas. As a digital marketing company ourselves, we have a deep understanding of the real requirements in the industry. We discovered that many institutes fail to explain crucial concepts, such as the fundamental principles of marketing. Therefore, our course begins with a focus on marketing principles.
Building a Strong Foundation
Before diving into digital marketing strategies and techniques, it is essential to grasp the core concepts of marketing. We will explore topics like SCP (Segmentation, Targeting, and Positioning) and market analysis to understand the foundations of successful marketing. To apply these concepts practically, each student will select a business, whether it's their own, a friend's, or a hypothetical one. Throughout the course, we will guide students in building a website, implementing SEO strategies, and marketing their chosen business.
Practical Learning
We believe in learning by doing. Therefore, our course includes practical assignments from the beginning. Classes will be held twice a week, on Saturdays and Sundays, for approximately 5-6 hours. At the end of each class, students will receive an assignment related to the topics covered. They will also be divided into groups within their batch. Each group will have a designated leader, and the responsibility of leadership will rotate among the students. This approach not only enhances leadership skills but also ensures collaborative learning.
Honing Presentation Skills
Effective presentation skills are crucial for success in the digital marketing field. Therefore, we have incorporated regular presentations into the course structure. Every Saturday morning, students will deliver presentations based on their assignments. This exercise not only improves their presentation skills but also provides an opportunity to receive feedback from peers and the instructor. Presentations encourage thorough research and critical thinking, allowing students to identify areas for improvement.
Qualifications for Joining
If you are seeking a certificate without a genuine desire to learn, our course may not be suitable for you. We prioritize students who are committed to gaining knowledge and practical skills. Additionally, possessing basic common sense is important, although we understand that it may develop over time. Lastly, a stable internet connection is necessary as students will need to complete assignments and conduct research from home.
Syllabus Overview
Our comprehensive syllabus covers a wide range of digital marketing topics. Here is a brief overview of some of the key subjects:
- Marketing Skills: Understanding the fundamentals of marketing
- Digital Identity: Creating websites and establishing a presence on social media platforms
- SEO: Strategies for optimizing website visibility in search engines
- Keyword Research: Techniques for identifying relevant keywords for content optimization
- Blogging: Tips and tricks for effective blogging and generating income
- Link Building: Exploring the importance of backlinks in SEO
- Local SEO: Targeting local audiences and ranking businesses locally
- HTML Codes: Improving coding skills and avoiding common mistakes
- Google AdWords: In-depth understanding of Google's advertising platform
- Design Basics: Introduction to colors, digital design, and basic Photoshop skills
- Affiliate Marketing: Strategies for earning income through affiliate partnerships
- Social Media Marketing and Video Production: Creating, editing, and publishing videos on platforms like YouTube
- Email Marketing: Utilizing email campaigns for effective customer engagement
- Online Reputation Management: Managing and maintaining a positive online reputation
- Inbound Marketing: Leveraging inbound strategies to attract and retain customers
- Web Analytics: Tracking and analyzing website performance using analytics tools
- Freelancing: Navigating the world of freelance digital marketing
- Integrated Marketing: Combining various marketing strategies for maximum impact
Career Development
For students interested in pursuing job opportunities, we provide additional guidance. We offer lessons on crafting effective resumes, including graphic resumes that stand out to employers. We also provide insights on how to optimize profiles on popular portals to increase job prospects. The course concludes with a final presentation and project submission, allowing students to document their work and showcase their skills.
Enrollment Process
To enroll in our digital marketing course, send an email to the provided address. In the email, please introduce yourself and explain why you want to join the course. Include details such as your age, location, and whether you are a student or a business owner. Share how you believe this course will benefit you. If you are located outside of Delhi, rest assured that we offer hostel facilities for students. Please note that only 12 seats are available, so be sure to secure your spot soon.
Thank you for considering our digital marketing institute. We look forward to embarking on this exciting learning journey together!
Contact Details-
Address : A-115 , Upper Ground Floor, Office No.204 , Main Vikas Marg , Shakarpur Laxmi Nagar Delhi 110092
Phone No : 9318356685
Visit Us : Digital Marketing Course in Laxmi Nagar
